How It Works — Four Steps to Your Perfect Cake

Step 1 — Browse. Visit thecravery.co.uk and explore our full range of birthday cakes, wedding cakes, cupcakes, dessert tables, and signature products. Our gallery is updated regularly and is fully browsable from mobile.

Step 2 — Customise and order. Choose your flavour, size, design, and add a personalised message. For complex bespoke commissions, use our enquiry form or contact us by phone or WhatsApp for a design consultation.

Step 3 — Choose collection or delivery. Select your preferred collection date and time at our Kings Heath factory, or choose same-day or next-day delivery to your Birmingham door.

Step 4 — Collect or receive. At collection, our team will have your cake freshly finished, inspected, and securely packaged — ready to travel. We will also provide full transport guidance and storage instructions so it arrives at your celebration in perfect condition.

What Makes The Cravery Different from Other Kings Heath Bakeries

Kings Heath has an excellent independent food scene. Levain & Cherry on the high street is rightly celebrated for its French artisan breads and viennoiserie. The Early Bird Bakery brings beautifully curated pastries and speciality coffee to the neighbourhood. Pause at Kings Court has earned a devoted following with its legendary Cinnabuffins.

These are brilliant walk-in café-bakeries, and we are proud to be part of the same community. But The Cravery does something entirely different: we are a bespoke celebration cake factory, operating at a scale and with a product range that walk-in bakeries simply are not designed for.

Here is what that means in practice:

Everything Made Entirely to Order

Nothing at The Cravery is pre-made, displayed, or sitting on a shelf. Every cake is produced for a specific customer on a specific date. Your birthday cake is baked in the days before your event, decorated specifically to your brief, and collected or delivered at peak freshness. This is not a premium option — it is simply how we operate.

A Product Range No Walk-In Bakery Can Match

Our Kings Heath cake factory produces the full celebration cake range:

• Birthday cakes — children’s, milestone adults, novelty and sculpted designs
• Wedding cakes — full consultation, bespoke design, on-site delivery and assembly
• Cupcakes — standard, branded, and tower builds
• Corporate cakes and branded cupcakes — edible logo printing, large-batch orders, office delivery
• Eid and Ramadan celebration cakes
• Dessert tables — full event builds combining centrepiece cake with cupcakes, brownies, cake pops, and cakesicles
• Pizza cakes — our legendary signature product
• Smash heart cakes
• Cakesicles and cake pops

Direct Delivery Across Birmingham — Using Our Own Team

For customers who cannot collect, The Cravery delivers directly to your door across every Birmingham postcode — from Kings Heath itself to Solihull, Sutton Coldfield, Walsall, Northfield, and the wider West Midlands. We use our own vehicles and our own team — not a postal courier, not a third-party logistics provider. Your cake is handled by the people who made it, from our Kings Heath kitchen to your door.

Same-day and next-day delivery options are available through our online shop.

A Satisfaction Guarantee That Means What It Says

Every Cravery order is backed by a full satisfaction guarantee. If the cake does not meet the standard agreed — in design, condition, or flavour — it comes back and the money goes back. No conditions. This is the guarantee of a business that is genuinely confident in its work.

Collecting Your Cake from Our Kings Heath Factory

Our Kings Heath factory is the natural collection point for customers across south Birmingham — conveniently located for residents of Kings Heath, Moseley, Bournville, Stirchley, Selly Oak, Northfield, Harborne, and Edgbaston.

What to Expect at Collection

When you arrive at the agreed collection time, our team will have your cake ready — freshly finished, quality checked, and securely packaged for its journey. You will be asked for your name and order number (from your confirmation email). Our team will present the cake for your inspection before it leaves the factory. You are encouraged to check it, ask any questions, and confirm you are happy before you go.

We will provide full instructions on how to transport and store your cake safely, including the optimal position in your vehicle and any temperature advice specific to your cake type.

How to Transport Your Cake Safely

• Place the cake box on a flat, level surface — the passenger footwell or the boot on a non-slip mat are both excellent options
• Do not place it on a seat — seats are angled and cause sliding
• Keep the car cool — air conditioning is important, particularly in summer months, as heat softens buttercream and chocolate finishes
• Drive smoothly — avoid sudden braking, sharp corners, and speed bumps where possible
• Do not put anything on top of the box

For large or tiered cakes, our team will help load the cake into your vehicle and advise on the specific handling requirements for your order.

Convenient for Kings Heath and South Birmingham

Our Kings Heath location makes collection straightforward for customers across a broad catchment:

• Kings Heath — B14, on your doorstep
• Moseley — B13, 5 minutes away
• Bournville — B30, 10 minutes via Pershore Road
• Stirchley — B30, 8 minutes via Pershore Road
• Selly Oak — B29, 10 minutes via the A38
• Northfield — B31, 12 minutes via the A38 Bristol Road South
• Harborne — B17, 15 minutes via the A4040
• Edgbaston — B15, 15 minutes via the A38
• City Centre — B1–B5, 20 minutes via the A34

We also welcome customers travelling from Solihull, Sutton Coldfield, and across the wider West Midlands, many of whom choose to collect rather than use our delivery service.

Same-Day Cakes from Our Kings Heath Bakery

Need a cake today? Our same-day cake range is available through our online shop for collection from our Kings Heath factory or delivery across Birmingham. Order by 11am for same-day collection, or check availability directly by calling or messaging us on WhatsApp.

We understand that not every celebration arrives with weeks of planning. A forgotten birthday, a spontaneous occasion, a last-minute office event — we handle these regularly, and we always check our capacity to help with urgent requests. Our same-day options are a practical solution for Kings Heath and south Birmingham customers who need something beautiful, fresh, and quickly.

For next-day delivery or collection across Birmingham, order by 11pm the previous evening through our online shop.

Our Kings Heath Cake Factory — The Production Space Behind Every Order

The Cravery operates from a dedicated 2,000 sq ft commercial cake factory in Kings Heath, Birmingham — a purpose-built production environment registered with Birmingham City Council and awarded a 5-star food hygiene rating.

This is not a shared kitchen, a home operation, or a converted domestic space. It is a professionally equipped, food-safe production facility designed for the consistent, high-volume creation of bespoke celebration cakes to a professional standard.

The factory model gives us advantages that walk-in bakeries and home-kitchen operations cannot match:

Consistency. Every cake is produced in a controlled environment with professional equipment — precision temperature control, commercial-grade mixers, and a disciplined workflow from ingredient prep through to final decoration and packaging.

Scale with personalisation. We can produce multiple complex commissions simultaneously without any reduction in quality or attention to individual orders. A five-tier wedding cake and a dozen bespoke cupcake orders can be produced in parallel to the same standard.

Hygiene and safety. Our commercial kitchen follows HACCP food safety principles. Every ingredient is traceable, every surface is maintained to professional standards, and every team member is trained in food safety and handling.

Freshness by design. Because we bake to order rather than for display stock, the time between baking and your collection or delivery is as short as it can possibly be. Our production schedule is built around your order date, not around a retail display cycle.

Cake Care After Collection — Keeping Your Cake Perfect

Storage Before the Event

Store your cake in its box in a cool, dry room — ideally between 18°C and 22°C. Away from direct sunlight, radiators, and any heat source.

Do not refrigerate a buttercream or fondant-finished cake unless specifically instructed to do so. Refrigeration causes condensation when the cake returns to room temperature, which can damage the surface finish, cause colours to bleed, and dry out the sponge. If your cake contains fresh cream or other perishable elements, we will provide specific refrigeration guidance with your order.

How Long Will Your Cake Stay Fresh?

We bake every cake as close to your collection date as possible. For maximum freshness and flavour, we recommend enjoying your cake within 48 hours of collection. The sponge, filling, and frosting are at their best during this window.

If you have leftover cake, wrap individual slices tightly in cling film and store in an airtight container at room temperature for up to three days. Most of our sponge cakes can also be frozen for up to three months — wrap tightly in cling film before freezing and thaw completely at room temperature before serving.

Cutting a Tiered Cake

Use a sharp, clean knife. Dip it in hot water and wipe dry between each cut for the cleanest slices. For tiered cakes, start from the top tier down, removing each tier and cutting it into portions before moving to the next. We include a cutting guide with every multi-tier order.

Birthday Cakes from Your Kings Heath Bakery

Kings Heath’s families celebrate with ambition — from first birthday parties in the gardens of B14 terraces to milestone fortieth celebrations in Moseley’s converted Victorian houses. The Cravery has been part of these celebrations for thousands of Kings Heath households, and our birthday cake range is built to match every occasion.

Children’s birthday cakes — themed, sculpted, and painted designs for every age and interest. From characters and animals to football pitches and gaming landscapes, our children’s cakes are made to create a genuine reveal moment.

Milestone birthdays — 18th, 21st, 30th, 40th, 50th and beyond. Contemporary buttercream designs, fondant creations with handcrafted sugar flowers, novelty sculpted cakes, and smash heart experiences. Collected from our Kings Heath factory or delivered to your Kings Heath or wider Birmingham address.

Adult birthday cakes — flavour-led designs for the birthdays that deserve something sophisticated. Pistachio and cardamom, dark chocolate and salted caramel, lemon and elderflower, brown butter and fig — our flavour combinations are built on genuine recipe development, not factory formulas.

Wedding Cakes from Your Kings Heath Bakery

Our wedding cake service begins with a consultation — by phone, WhatsApp, or in person — and ends with on-site delivery and assembly at your venue. We work with couples celebrating at venues across Birmingham and the West Midlands, from city centre hotels to Moseley garden venues and rural Worcestershire barns accessible from the Kings Heath area.

Every wedding cake consultation covers: the dress, the floral scheme, the venue’s interior palette, the number of guests, flavour preferences, and the structural requirements of the design. A flavour tasting box can be ordered in advance to help couples finalise their choices. Wedding cake sketches are produced and shared before any baking begins.

We deliver and assemble wedding cakes on-site at your venue, liaising directly with your events coordinator. Our team has the experience and equipment to transport even the most ambitious multi-tiered creation safely — from our Kings Heath factory to the venue, in perfect condition.

Corporate Cakes and Cupcakes for Kings Heath and Birmingham Businesses

Kings Heath has a growing professional community — independent businesses along the high street, professional services firms in the surrounding B14 area, and employers accessible from the wider south Birmingham corridor. For corporate clients across Birmingham, The Cravery produces branded cupcakes with edible logo printing, celebration cakes for company milestones, and large-batch orders for product launches and client events.

Corporate orders are delivered directly to your Kings Heath or Birmingham office address using our own team. No courier, no transit risk, no damaged product on arrival.

Dietary Awareness at Our Kings Heath Bakery

Every cake from The Cravery is completely meat-free and entirely alcohol-free as standard. Our cakes are suitable for vegetarians and are made without any meat-derived ingredients or alcohol at any stage of baking or decoration.

For Kings Heath’s diverse community — including Muslim families celebrating Eid and Ramadan, vegetarian households, and guests with cultural dietary preferences — our default recipe is suitable without any special arrangement or additional charge.

We are not a dedicated allergy-free kitchen and do not make that claim. Customers with diagnosed allergies should always contact us before ordering to discuss their specific requirements.